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Network Resources: Peer Mentoring Network: Advocacy: Advocacy Included in Strategic Planning


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Mentors

Jack Levine
P.O. Box 1227
Tallahassee, FL 32301
850-567-5252
Email: jack.levine@comcast.net

Ted Granger
United Way of Florida
301 E. 7th Ave., Suite 204
Tallahassee, FL 32301
850-681-9292
850-681-9137 fax
Email: tgranger@uwof.org

Johanna Schuchert
Prevent Child Abuse Virginia
4901 Fitzhugh Ave., Suite 200
Richmond, VA 23230
804-359-6166
804-359-5065 fax
Email: jschuchert@pcav.org


Guiding Questions

1) Does your advocacy planning begin with a clear mission, prioritization of goals and evaluation of resources?

2) Is your advocacy planning closely aligned with your media/communications and fundraising planning?

3) Does your advocacy planning reflect national, state and local goals? Does it include working with coalitions for combined effect on broader levels?

4) Do your advocacy objectives emphasize the importance of year-round consistent messaging and constant relationship building with elected officials?

5) The best time to advocate is in advance of an issue coming up for votes/appropriations. Timing-wise, does your planning reflect time-intensive periods of advocacy PRIOR to the beginning of the legislative session or election period?


Additional Resources

"Strategy Development: Key Questions for Developing and Advocacy Strategy." More...

The American Public Health Association offers sound advice on implementing a communication strategy with advocacy outcomes in mind. More...

The LIFT (Let's Invest in Families Today) initiative out of Columbia University offers technical assistance, a directory of state-level llies, and profiles of successful initiatives. More...

Child Advocacy Primer - getting down to the basics of planning an advocacy campaign. More...



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